Typography and Page Design

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The Importance of Typography and Page Design

Being an editor of any piece of work, that entitles a profit to be made from it, the editor must look at two important aspects. The typography of the work and the page design as well. According to technicallymarkerting.com, typography is, “the art and technique of arranging type,” and page design is, “the way the page is organized and presented.” This means that both typography and page design are both relevant aspects to editing an article, magazine, book, etc.

As soon as you pick up an article, or a book, or a magazine the first thing that catches your eye is the typography. If the article is written in Times New Roman, right away that can be connected to a professional paper. If the first thing you see on a page is cursive, or big fancy letters you can connect that with an article of entertainment.

The way a page is designed with the type of font determines, most times, whether or not the piece of work will be sold. For example, the magazine “Cosmopolitan,” is known to have the bright pink lettering font and an attractive actress, singer, or model on the cover. This means that everyone knows that magazine is based on sex and fashion. Where as “The Wall Street Journal” which has a bold and simple font in the title, is known to be serious and educational. Page design is an important factor in this as well because if the font and the web design aren’t compatible then it can really take a huge toll on the page itself.

Typography is known to be the central component of design. It is an important factor on how we communicate as individuals. With out text or words we would have just objects. One has to have a good firm grasp and understanding on text and how to use it in order to have a successful outcome. A person needs to be interested in what is written. If the words are dull and the colors are drained a person will not be interested in picking up that magazine and buying it. A catchy phrase like, “Simply Irresistible,” makes the customer/reader want to pick up the book and see what exactly is irresistible. If you see a magazine that says, “ You’re ugly,” there might not be too many people who would want to continue reading. When it is all said and done, both typography and page design both have a huge impact on both its readers and sales.

“Typography is the craft of endowing human language with a durable visual form, and thus with an independent existence. Its heartwood is calligraphy – the dance, on a tiny stage, of the living, speaking hand – and its roots reach into living soil, though its branches may be hung each year with new machines. So long as the root lives, typography remains a source of true delight, true knowledge, true surprise.”

~Robert Bringhurst~

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